What's the PR headline?
TO DEDICATE THE CURRY TWOS TO THE LOUDEST FANS IN THE NATION, UNDER ARMOUR BUILT THE LOUDEST SHOE LAUNCH EVER
What went down?
Dub Nation was invited to a special Curry Two launch in Oakland, hosted by the man himself, Stephen Curry. A sound-reactive LED court lit up whenever fans' volume hit peak levels. And they could even hear the sounds of Oracle Arena by putting a Curry Two to their ear, like listening to the ocean with a seashell.
