What's the PR headline?

KIA DRIVES BASKETBALL FANS INTO DEALERSHIPS WITH AIR FRESHENERS THAT SMELL LIKE NBA PLAYERS

What went down?

We worked with fragrance designers and our NBA partners to create custom air fresheners with the distinct in-game musk of each NBA team, then filmed a satirical docu-style short to introduce the innovation. Viewers on social media were directed to swing by any participating Kia dealership for a complimentary air freshener with a test drive. LeBron James retweeted the video (unsolicited), reaching millions of NBA fans. 

What's the PR headline? 

AMERICAN EXPRESS PARTNERS WITH LEGENDARY BIG MAN TO SPREAD 'SHOP SMALL' MESSAGE DURING HOLIDAY SEASON

What went down?

We created an integrated in-arena experience, utilizing custom jumbotron video content to launch realtime stunts. When Shaq gave the signal in the jumbotron video, we released countless parachutes from the top of the arena, delivering holiday gifts to NBA fans nationwide.

Messaging throughout the experience promoted American Express' Shop Small initiative, encouraging consumers to shop locally and support small businesses during the holiday season.  

Awards

2017 Clio Sports: Silver

2017 Ex Award: Gold

A collection of copy that has been copy and pasted, and then produced.

In descending order:

- A brand partnership campaign for UCLA Health x LA Dodgers (3x)

- OOH for GitHub Universe

- An OOH print campaign for American Express Open (3x)

- Brand stories for AT&T verticals (NBA; Gaming; Gender Equality)

- Headlines for the American Express Work/Life campaign (2x)

- Name & tagline for two-story lounge at Pebble Beach: “The AT&T Loft | The live golf experience, elevated.” (1x)

- A social campaign for Kia Motors (3x)

What's the PR headline?

SAP INVITES NHL FANS TO GET TO KNOW THEIR FAVORITE PLAYERS BY DIGGING THROUGH THEIR LOCKERS... VIRTUALLY.

How does it work?

Before every Rangers game, fans can explore the locker room (virtually), to uncover inside facts, and learn realtime stats and insights from NHL.com, powered by SAP. 

Anything else to add?

I'm proud of this project, as I helped bring it to life from start to finish (from ideation to production). And after learning we didn't have a budget for a case study film, I convinced our account team to get me a press pass into MSG. I then wrote, filmed, and cut the case study by myself. 

Awards

2018 Clio Sports: Shortlist

What's the PR headline?

COWBOYS FANS CAN “POSE WITH THE PROS” USING A MAGIC SELFIE MIRROR AT AT&T STADIUM

What went down?

Cowboys fans show up to AT&T Stadium to be a part of the larger team; to share a moment with their heroes; to become stars themselves.

Our idea: invite fans to huddle up and Pose with the Pros within a highly realistic augmented reality photo op.

The results: we went viral. Football fans nationwide were filled with envy–earning us over half a billion impressions on social before the NFL regular season even ended.

What's the PR headline?

TO DEDICATE THE CURRY TWOS TO THE LOUDEST FANS IN THE NATION, UNDER ARMOUR BUILT THE LOUDEST SHOE LAUNCH EVER

What went down?

Dub Nation was invited to a special Curry Two launch in Oakland, hosted by the man himself, Stephen Curry. A sound-reactive LED court lit up whenever fans' volume hit peak levels. And they could even hear the sounds of Oracle Arena by putting a Curry Two to their ear, like listening to the ocean with a seashell. 

What's the PR headline?

AMERICAN EXPRESS DECONSTRUCTS THE GAME OF BASKETBALL TO BUILD NBA ALL-STAR WEEKEND EXPERIENCE

What went down? 

NBA fans explored a topsy-turvy, deconstructed world where basketball, art, and fashion collide. Digitally enhanced infinity rooms, a Lakers Vault, and basketball hoop chandeliers were just some of the installations that found their way onto thousands of Instagram accounts.