What's the PR headline?
COWBOYS FANS CAN “POSE WITH THE PROS” USING A MAGIC SELFIE MIRROR AT AT&T STADIUM
What went down?
Cowboys fans show up to AT&T Stadium to be a part of the larger team; to share a moment with their heroes; to become stars themselves.
Our idea: invite fans to huddle up and Pose with the Pros within a highly realistic augmented reality photo op.
The results: we went viral. Football fans nationwide were filled with envy–earning us over half a billion impressions on social before the NFL regular season even ended.
