What's the PR headline?
SAP INVITES NHL FANS TO GET TO KNOW THEIR FAVORITE PLAYERS BY DIGGING THROUGH THEIR LOCKERS... VIRTUALLY.
How does it work?
Before every Rangers game, fans can explore the locker room (virtually), to uncover inside facts, and learn realtime stats and insights from NHL.com, powered by SAP.
Anything else to add?
I'm proud of this project, as I helped bring it to life from start to finish (from ideation to production). And after learning we didn't have a budget for a case study film, I convinced our account team to get me a press pass into MSG. I then wrote, filmed, and cut the case study by myself.
Awards
2018 Clio Sports: Shortlist
