What's the PR headline?
AMERICAN EXPRESS PARTNERS WITH LEGENDARY BIG MAN TO SPREAD 'SHOP SMALL' MESSAGE DURING HOLIDAY SEASON
What went down?
We created an integrated in-arena experience, utilizing custom jumbotron video content to launch realtime stunts. When Shaq gave the signal in the jumbotron video, we released countless parachutes from the top of the arena, delivering holiday gifts to NBA fans nationwide.
Messaging throughout the experience promoted American Express' Shop Small initiative, encouraging consumers to shop locally and support small businesses during the holiday season.
Awards
2017 Clio Sports: Silver
2017 Ex Award: Gold
